SEO Content Manager

Job Description

Are you a creative and strategic website writing enthusiast with a passion for engaging your audiences and driving search performance of your content work?

If so, we have an exciting opportunity for you.

We are seeking a dynamic and forward-thinking SEO Content Manager to join our team and take the lead in crafting compelling, relevant and searchable online content. In this role you will be at the forefront of our online presence, driving content strategy, managing digital assets and driving organic performance of our work.

You’ll help us to shape and deliver an exceptional content strategy that lives up to our values, setting an unrivalled standard for the industry. Chances are you’ve already been successful in implementing a website content strategy within a large and complex business. Technically and creatively gifted, you will be joining a digital team determined to own the future of digital rental.

Your Key Responsibilities include:

  • Leading on content optimisation, ensuring all digital assets adhere to SEO best practices and contribute to organic search growth.
  • Delivering keyword research strategies and competitor analysis to inform content plans that resonate with target audiences.
  • Developing and owning the website editorial calendar, driving increased traffic to the website through organic search
  •  Conduct comprehensive technical audits and implement on-page SEO best practices to drive website performance and visibility on search engines
  • Work with both the digital marketing and website development teams to address technical issues and implement improvements as required.
  • Enhance the process for depot changes, optimise Yext listings and utilise its additional content-led features, to deliver more website visitors and enquiries.
  • Championing external relationships to support relevant thought leadership content to further position Sunbelt Rentals’ authority in the sector
  • Continually measuring and reporting on website results vs targets; recommending new ideas and approaches as results inform
  • Working with the Digital Marketing Manager to improve UX and CRO and with our agency partners to ensure on-time delivery of agreed work
  • Working with the wider digital team to help devise content to be used across various digital channels (social media and email)
  • Safeguarding brand identity and maintaining brand tone of voice through all website content